THE FRANKIE SHOP

To celebrate the opening of The Frankie Shop’s Milan flagship, The Frankie Pizza brings a slice of New York to Milan Fashion Week.
Inspired by the iconic energy of classic NYC slice shops, the concept transforms the pavement of Via S. Pietro all’Orto into a vibrant street-level takeover.
For two days, the activation becomes an extension of the store, hosting the VIP opening and public experience entirely outdoors.
New York’s raw, democratic pizza culture meets The Frankie Shop’s refined, contemporary aesthetic.
A place where fashion insiders, creatives and passers-by naturally come together over a classic slice.
The visual language combines downtown NYC grit with elevated Milanese minimalism.
Bold, spontaneous and highly photogenic, the experience is designed to create an immediate connection with the city.
More than a launch, The Frankie Pizza turns the flagship opening into a cultural street moment.
Effortless, inclusive and unmistakably Frankie.