Audemars Piguet

On October 9th, Audemars Piguet celebrated the grand opening of its new House in Milan, the city where the AP House concept first originated in 2017.

This new space has already begun to evolve into an iconic, one-of-a-kind destination at the crossroads of watchmaking and Milanese culture. Designed to reflect Milan's values in design, art, hospitality, lifestyle, fashion, and gastronomy, the Audemars Piguet House offers an exceptional client experience.

In preparation for the launch, Audemars Piguet implemented a nine-month action plan to build momentum, increase exposure, and maximize visibility—culminating in this remarkable inauguration event.

Guests were treated to an immersive evening celebrating the fusion of horological excellence and Milanese elegance.