Louboutin

Between late April and early May 2025, shortly after Milan’s Salone del Mobile, Louboutin unveiled its FW25 Collection to an exclusive audience of influencers, press, and VICs through a captivating immersive event.

Guests were invited to step into the Maison’s world and experience a curated journey that brought the collection’s aesthetics and narrative to life. The event blended storytelling, design, and entertainment in a seamless flow, echoing the inspiration behind the Otis Carey Capsule Collection — a tribute to the element of water and Carey’s identity as a surfer.

The broader FW25 collection, composed of 90 SKUs spanning men’s, women’s, and sunglasses, was presented through a sensorial path, where fluidity, texture, and movement played a central role. Entertainment moments and scenographic installations encouraged engagement and social sharing, amplifying the impact of the experience well beyond the event itself.

This unveiling solidified Louboutin’s ability to merge fashion, emotion, and storytelling into one unforgettable brand experience.