Paul & Shark

In January 2025, Paul & Shark took over the streets and public spaces of Milan.
On the occasion of the city's Fashion Week, the brand launched an urban intervention that brought its identity into the heart of Milan, activating some of the busiest locations — from traditional boutiques to the city's trendiest new hot spots.

At the core of this initiative was the takeover of a bakery and other high-traffic venues, each transformed with a fully customized Paul & Shark look and feel.

Guests and clients were captivated by the brand's creations and had the opportunity to enjoy a unique, tailor-made experience that reflected the essence of Paul & Shark.