Chanel Lab

Chanel opened the doors to the world of Hydra Beauty through an immersive, sensorial laboratory experience that brought guests behind the scenes of its iconic skincare line.

Guided by experts Armelle Souraud and Nicola Fuzzati, participants explored the journey from the cultivation of the white camellia to the advanced scientific innovation behind each formula. In a setting that combined nature, research, and elegance, guests engaged in hands-on experiments, explored textures, and discovered the secrets of Hydra Beauty through touch, scent, and visual storytelling.

The experience culminated in a personalized skincare masterclass, where each guest, seated at an elegantly appointed station, refined their beauty rituals with expert guidance.

CHANEL LAB offered an exclusive moment of connection between science and luxury — a celebration of the Maison’s commitment to innovation and excellence in skincare.